7 Content Marketing Strategies [How To Make Viral Content]
I believe most of the online marketers have the same problem- How To Make Viral Content. They know the importance of viral content but they have no idea to create viral content every time.
In fact, it does not require magic or luck when a content goes viral. As we know, viral content must have some elements that persuade people to share.
Today, I am going to share 7 definitive tips that will make your content viral.
Check this out:
1.Use odd number in headlines
Based on case study, odd numbered headlines have 20% higher Click Through Rate (CTR) than even numbers.
The standard “ 10 Tips You Should Know About Swimming” is generic while “ 13 Tips You Should Know About Swimming” shows a subconscious thought in reader that this author knows exactly what they are writing with exactly 13 key points.
(i) Use Brackets
Hubspot found that headlines with brackets have 38% CTR compared to headlines without brackets.
I believe that you will ask why it makes a big difference.
Brackets can provide short preview into your content. In other words, brackets can let people know the post before they click into it.
(ii) Numbered Headline Vs “How To” Headlines
According to Moz, we found that headlines with numbers have the highest click through rate which is 36%. It is 19% higher than “How To” Headlines.
(iii) Odd Number Vs Even Number
Odd numbers make your reader feel that you have not cut information to short to hit an even number or you are keen to hit a higher even number.
2.Introduction should be short sentence
In an average visit, users always read at most 28% of the words and the average is 20%. Most of the users are not reading the content. Instead, they are scanning the text.
You should spend hours on introduction instead of content. If your introduction is not attractive, they will definitely bounce back and not even look at your content.
To be honest, introduction is your only weapon to hook the mouth of readers. One of the best example is Backlinko. Some of his posts have an 8 minutes average time on page!
Short sentences always have the largest potential to bump up your introductions and increases time on page.
If you add colorful images at the top of your post, it makes your content more comprehensive.
Always remember your images should not be too large and push the content below the fold. Instead you can align your image to left or right like this:
There are some ways to optimize image in your blog post:
A.Use Pro Images(Quality Images)
B.Use Featured Image in all your blog post ( Good for sharing purpose)
C.Insert Infographic in your blog post
D.Image should be good fit for topic ( Data Driven Image is the best)
Why do we need images in blog posts ?
- More Credibility
- More Shares
- Infographic provide value to users.
4.Share content is an emotional decision
I believe everyone know viral content must have emotional elements. Most of the people do not know how to create content that stir up someone and make them sharing their blog posts.
There are 3 emotions that can get the most shares:
(i) Awe – You might be wondering how your blog post makes audience awe. Long form content can always make people feel awe! Normally, people only list 10 or at most 20 tips for planning a wedding. If you can make a 50 tips on wedding planning checklist with lots of explanation, your audience will admire and treat you as the leader in wedding planner.
The more details you provide, the more awe your audiences are.
(ii) Surprise – As previous mentions, 50 wedding planning checklist will definitely surprised a lot of people as no people is willing to waste time on writing these 50 tips. Sometimes, I even surprised myself since I can spend 1 weeks to do research and write it out.
(iii) Anger : This anger is different with our common anger(scolding). In your blog post, you should emphasize on the truth. As we know, truth is always hurt but only that you can stir up your audiences! Maybe you will get some comments like “ I hate this post and never ever visit this website again” . Still, all these negative comments bring you traffic!
5.Make Your Content Scan-able
You should use “scannable” text such as headings, subheading, bullet and number lists and short paragraphs. All these forms can boost your content readability.
I strongly recommend you stick to 1 to 2 sentences so that your content is easy to read.
Short Sentence Paragraphs
Bullet or numbered lists
Heading & Subheadings
6.Always provide actionable and practical tips
Recently, I have done some researches on content marketing. I read a lot of articles about great content. They keep repeating great contents are good in ranking, traffic and conversion rate.
I am bored with all these articles! Their articles only show me the result of great content.
For example, I have 100 millions in my house and keep showing you how rich I am and what I can do with that money.
You must be pissed off and hope that I can teach you the trick to get 100 millions so that you can enjoy your life right?
In Online Marketing , I like Backlinko the most because all his teaching materials are actionable. You can do your own testing and conclude that whether this tip work or not.
If you want your content go viral, make sure it is full of actionable tips !
7.Optimize your SEO tags with Adwords Tag
As we know, online marketers use adwords ads to maximize click through rate. You can analyse how they optimize their adwords ads tag. Use them as your SEO title and meta description.
Recently, Click through rate (CTR) become more important after Google Quality Update. The higher the CTR, the higher your quality score.
You must believe online marketers try their best on adword ads to maximize CTR. If you match their title and description (don’t copy blindly), you can get more people to click on your blog posts.
In conclusion, Google always change its algorithm and therefore testing is the key factor to succeed in online marketing. Do not follow all the tips blindly and make changes based on your circumstances. Test it now!