I know you will always agree with me when I say :
It is REALLY difficult to start online marketing business from home! I have worked so hard but still cannot earn a single dollar from internet. Some even claims that they had no experience and desperate to know how to start online marketing business from scratch?
To be very honest, online marketing can be challenging if you do not understand the concept of internet marketing. The only way you can make money through online is TRUST! For all business, the most important thing is sales. In traditional business, we can easily close sales through face-to-face meeting or phone call. With your gesture and voices, your prospects trust you and buy products from your company.
However, it turns out when comes to internet marketing. When visitors come across to your website, they are attracted to your website designs and product. However, 98% of users do not dare to make payment due to online scamming is severe nowadays. Hence, it is common to see that many internet marketers give up on the half way when they see no result in their websites.
Today, I am going to explain the concept of internet marketing and step by step process which can help you start your online business INSTANTLY.
5 Steps-Formula for Building Six Figure Online Marketing Business
1. Positive Mindset Craft Your Destiny
Positive thinking is always the key to be succeed in your life(relationship, business, friendship,study).
Mindset determines action, action determines result.
If you get negative result, your limiting belief (emotional, doubtful) will come out from your subconscious mind. What you need to do is MASTER YOUR MIND.
Well, you can start from reading motivational book : Master Your Mind , Design Your Destiny authored by Adam Khoo. Trust me, your life will be changed if you finish this book!
In internet business world, 95% of marketers fail to build their online business because they do not have strong belief system. They do not believe themselves can make money through online. Based on law of attraction, negative things will come if you think negatively while good things will come only if you are optimist.
How to Remove Negative Belief and Get Success in Online Business
You need to believe in yourself that you can make a lot money through online. Your friends and parents might criticize you and do not support you. But you must know what you are doing! Take massive actions after you get knowledge from online marketing blog .
Bear in mind, some ‘PROVEN’ strategies might not worked in your niche. Hence, you need to keep testing new strategies until you find the best way to improve your online business.
2. Conduct Market Research for Your Chosen Niche
Before you conduct market research, you need to choose niche you want to work on. Many internet marketing experts suggest you to choose a niche with less competitive but with medium competitive keywords. However, I would advise you to choose a niche you are PASSIONATE with. Why?
You will only FOCUS AND STAY CONSISTENT to things you really like and passionate !
After that, you need to perform comprehensive market research to understand who are your customers and what they want. It will save you a lot of money and time if you can target your business to right audience!
How to Do and Conduct Market Research?
In general, you can do keyword research according to your niche. One of most common keyword research tools is Google Keyword Planner.Let us think about this: If everyone is using keyword planner to do keyword research, it indicates everyone is targeting to the same keywords. Hence, the particular keywords will be competitive.
To be able to stand up from competition, you can leverage the power of forum to conduct keyword research. Nowadays , Google focuses on user experience . If you can help to solve the problem in your community, you can dominate and even become monopoly! You can find real gem in the question of forum (Quora) and create an article to solve people problems.
3. Product/ Services
Products or services are the main stream of income for your website. You need to have an ideas about what is your products/ services before starting your business.
Here are some questions you need to ask yourself:
(i) How my products/services add value to customers?
(ii) Does my product meet the newest trend?
(iii) How to deliver product / services (system)
In internet marketing, you can deliver your products in different forms:
(i) Virtual/ digital products: In layman term, it means your product is downloadable. For instance, audio , video, ebooks, white paper
(ii) Physical products: Real physical appearance products. Usually need to involve in packaging and shipment(increase risk of hazardous)
(iii) Services : e-classes, wedding planning services, organic food delivery Singapore services and etc. Most of time, you need to deal with service providers with special prices (to earn arbitrage)
(iv) Offline: Mostly about digital marketing services : SEO, Social Media, PPC, Email Marketing. You can become broker, marketing your search engine marketing services and outsource those services to freelancers. Through this method, you can earn price difference.
4. Make Your Business Effective With Automation
Focus on the things that help you start your business in first place and left other things with automation.
One of the common automation in e-commerce site is online payment system. There is wordpress plugin with automate payment system : woocommerce. To make life easier, I still suggest you to hire a back-end developer to build a system for your business.
There are plenty automation tools in internet marketing.
Here I am going to list two of the most important automation tools:
(i) Hootsuite : Enhance your social media management and it can manage multiple networks and profiles. For free version, you only can connect one profile for FB, Twitter and Google Plus.
(ii) Mail Chimp: To be able to automate email marketing , we need to create auto responders. After visitors sign up for your email list, they will receive email from you once a week. For free version, you need to send email manually to your potential leads( take a lot of time).
5. Get More Visitors(Traffic) To Your Website in One Day
Traffic = Sales!
You can have the best product and most persuasive copy-writing in your website. However, if you cannot bring visitors to your website, you cannot sell. It is truth that having excellence products and sales copy is extremely important, but sales involve in driving massive visitors to your websites.
Struggling how to drive traffic to your website?
Here are the top 3 proven traffic generation method you must use:
1. Search Engine Optimization (SEO)
In layman term, SEO means optimizes your website (meet Google Algorithm guidelines) and rank higher in Search engine result page (SERP). It is totally FREE !
P.S : It will take 3 months and above to see the ranking result . It is not guarantee!
2. Pay Per Click (PPC):
For Pay-Per-Click(PPC), we only pay when somebody click on our advertisement. Bid price will depend on the competitiveness of your market. In layman term, the more competitive your market, the more you need to pay so that your ads can be placed in the first page of Google.
However, amount of pay-per-click should be determined by your marketing budget and conversion rate in your website.
For example, we set aside of 10% of the retail value RM59.90 elegant skirt set and conversion rate is 10%. It indicates one of ten visitors will buy this shirt and you should pay RM0.599 per click (Stick to budget).
Step-By-Step Guide for PPC
(i) Be clear with your goals (More sales, encourage sign up or increase enquiries?)
(ii) Select long tails and most converted keywords
(iii) Bid for different keywords and select your daily or monthly budget
(iv) Write persuasive copywriting with targeted keywords and include call-to action to increase conversion rate.
(v) Watch it closely.
* Once we run a successful campaign(Sales > Expenses), spend more!
Managing Google Adwords Costs
When our ads appeared in the search engine result page (SERP), there are two things will affect our Google Adwords costs:
(i) How much you bid for the keywords
(ii) Quality Score of targeted keywords
Google gives quality score to your keywords based on user experience and how relevant your keywords. The higher the score, it can reduce your CPC and get your ads in higher position.
Hence, CTR acts the most important role in improving quality score for your ads.
3. Social Media
If you are serious about content marketing strategies, you also need to be serious about driving traffic from social media(Facebook, twitter, Google Plus, Youtube). Based on experience, you can start focusing on 1 or two social media based on your niche. For example, if your business is B2B , you can focus on LinkedIn and Facebook.
As I mentioned above, you can use social media management software to schedule your posts everyday.
In social media marketing, the only way to succeed is post your content consistently! If it still does not make any effect on your business, you can promote through FB ads with right targeted audience.
Want to learn more SECRETS on growing your online marketing business? Drop us an email at email@example.com.